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Conversion Optimization

Turn traffic into revenue.

Conversion Optimization

When Landing Pages Crush Product Pages

Feb 17, 2026

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6 min read

When Landing Pages Crush Product Pages

Are your product pages doing the job your ads expect them to do?

Jochem Smid
Jochem Smid

Conversion Optimization

Where Customers Really Decide to Buy

Jan 27, 2026

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5 min read

Where Customers Really Decide to Buy

A lot of e-commerce teams still operate like their website is the center of the buying universe.

Jochem Smid
Jochem Smid

Conversion Optimization

Your Store Is Mobile - Your Strategy Isn’t

Jan 20, 2026

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5 min read

Your Store Is Mobile - Your Strategy Isn’t

If you’re still designing your ecommerce store with a desktop mindset, you’re already behind.

Jochem Smid
Jochem Smid

Conversion Optimization

The 5-Second Product Page Test

Jan 14, 2026

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5 min read

The 5-Second Product Page Test

Your product page is silently costing you more than your ad spend.

Jochem Smid
Jochem Smid

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